Category Archives: Abilene Paradox

February 6, 2012

Introducing a Breakthrough in Advertising Measurement: The Abilene-O-Meter

As you have probably figured out by now, I believe the truth is best told with a heavy dose of humor. In fact, in Shakespeare the fools always told the truth before others realized it (and often too late). With … Continue reading →

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Filed under Abilene Paradox, Advertising, Brand Strength, Branding, Marketing, Super Bowl Advertising

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January 27, 2012

Prestidigitation and Brand Strength – A Hypothesis

When I was about 10 my father took me to the Magic Castle in Hollywood. What a strange and wonderful place. In every nook and cranny there was something mysterious and amazing (at least for a 10 year old). However, … Continue reading →

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Filed under Abilene Paradox, Brand Strength, Branding, Employee Engagement, Marketing, Prestidigitation

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August 4, 2008

The Abilene Paradox

Why does corporate idiocy sometimes feel like one of those things you just have to get used to, like mimes and gravity? How is it that normal, well-educated, well-meaning corporate citizens act like terrorists within their own organization? It’s the … Continue reading →

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Filed under Abilene Paradox, Branding, Group Dynamics, Management Theory, Marketing, Workability

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