Category Archives: Brand Strength

March 4, 2012

The Power of Tension and Trans Fatty Acids, or why 2012 is like 1984.

First let me say this: No one should judge advertising under the influence of Cheese Whiz and Funyuns. Now that thirty days have passed, and I’ve worked off nearly a third of the calories that I consumed during our Super … Continue reading →

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February 6, 2012

Introducing a Breakthrough in Advertising Measurement: The Abilene-O-Meter

As you have probably figured out by now, I believe the truth is best told with a heavy dose of humor. In fact, in Shakespeare the fools always told the truth before others realized it (and often too late). With … Continue reading →

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Filed under Abilene Paradox, Advertising, Brand Strength, Branding, Marketing, Super Bowl Advertising

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January 27, 2012

Prestidigitation and Brand Strength – A Hypothesis

When I was about 10 my father took me to the Magic Castle in Hollywood. What a strange and wonderful place. In every nook and cranny there was something mysterious and amazing (at least for a 10 year old). However, … Continue reading →

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Filed under Abilene Paradox, Brand Strength, Branding, Employee Engagement, Marketing, Prestidigitation

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