Category Archives: Branding
Prestidigitation and Brand Strength – A Hypothesis
When I was about 10 my father took me to the Magic Castle in Hollywood. What a strange and wonderful place. In every nook and cranny there was something mysterious and amazing (at least for a 10 year old). However, … Continue reading
Filed under Abilene Paradox, Brand Strength, Branding, Employee Engagement, Marketing, Prestidigitation
To HP or not HP, that is the Distraction.
So HP’s new logo is not going to be their new logo. A company spokesperson definitively quashed the rumor by letting us know that “HP is one of the world’s most valuable brands and has no plans to adopt the … Continue reading
Filed under Advertising, Branding, Management Theory, Marketing, Mission Statements
McDonald’s Sign Going Green, Or I Will not Eat Green Eggs and Ham.
I am not without sin when it comes to hamburgers. I don’t care if they are good for me, or for the cows, or for the environment. (Ok, I care a little bit, and I exercise four times a week.) … Continue reading
Filed under Advertising, Arrogance, Branding
Arrogance and Opportunity, Or Fear the Rotting Apple
My multitouch Apple trackpad quietly stares up my nostrils with the malicious muteness of the Berlin wall. I’ve watched the Quicktime videos on how to operate my MacBook Pro with “simple” gestures. A single flick for this. A backwards triple … Continue reading
Filed under Advertising, Arrogance, Entrepreneurialism, Indie, Listening, Management Theory, Marketing
Indie Games, Or Smells Like Teen Spirit
Every now and then I find myself in the depths of MBA depression brought on by reading all of the journals, newspapers, blogs, magazines, and economic reports that I’m supposed to read as a professional. They are all telling me … Continue reading
Filed under Branding, Entrepreneurialism, Gaming, Indie
An Appeal to Baby Boomer Marketers (Do not read this if you are under 35).
I was taken by a comment by Professor Kevin Keller from my alma mater The Tuck School of Business. He was giving his standard lecture to executives on the importance of branding, entitled the The Branding Imperative. (Yes, I know, … Continue reading
Filed under Branding, Marketing, Social Media
Intelligent Rule Breaking, Or Why the Post Office is Not Funny
Last week I took my children to see a family-oriented improvisational comedy troop. It was not funny, but I think it was my fault. I simply couldn’t enjoy it. My palms were sweaty. My stomach was clenching – all because of … Continue reading
Filed under Advertising, Branding, Group Dynamics, Management Theory, Marketing, Workability
The True Legacy of Steve
Like most people right now I’m over-idealizing Steve Jobs. I can’t help it. But, let’s face it. He wasn’t a saint. He didn’t cure diseases. And, apparently he could be brutal to employees, which I’m sure happens to anybody with … Continue reading
Filed under Advertising, Branding, Group Dynamics, Marketing, Workability
Integrity, Or Why Soccer Isn’t that Bad.
I think I figured out why I hate soccer. It is the least goal-oriented sport involving an actual goal. Everyone seems to be moving with great effort to put the ball in the net, but it seems to happen about … Continue reading
Filed under Advertising, Branding, Group Dynamics, Management Theory, Marketing, Workability
