Tag Archives: Rule Breaking
To HP or not HP, that is the Distraction.
So HP’s new logo is not going to be their new logo. A company spokesperson definitively quashed the rumor by letting us know that “HP is one of the world’s most valuable brands and has no plans to adopt the … Continue reading
Filed under Advertising, Branding, Management Theory, Marketing, Mission Statements
Arrogance and Opportunity, Or Fear the Rotting Apple
My multitouch Apple trackpad quietly stares up my nostrils with the malicious muteness of the Berlin wall. I’ve watched the Quicktime videos on how to operate my MacBook Pro with “simple” gestures. A single flick for this. A backwards triple … Continue reading
Filed under Advertising, Arrogance, Entrepreneurialism, Indie, Listening, Management Theory, Marketing
Vintage Wisdom from Young Entrepreneurs, Or Nice Plaid Pants
My wardrobe during my undergraduate education at UC Berkeley consisted of a two pairs of jeans, which both seemed to presage the grunge movement, and a metric ton of used hipster rags from a second-hand clothing store called Aardvarks. One … Continue reading
Filed under Entrepreneurialism, Fashion, Indie, Management Theory
Indie Games, Or Smells Like Teen Spirit
Every now and then I find myself in the depths of MBA depression brought on by reading all of the journals, newspapers, blogs, magazines, and economic reports that I’m supposed to read as a professional. They are all telling me … Continue reading
Filed under Branding, Entrepreneurialism, Gaming, Indie
Intelligent Rule Breaking, Or Why the Post Office is Not Funny
Last week I took my children to see a family-oriented improvisational comedy troop. It was not funny, but I think it was my fault. I simply couldn’t enjoy it. My palms were sweaty. My stomach was clenching – all because of … Continue reading
Filed under Advertising, Branding, Group Dynamics, Management Theory, Marketing, Workability
